Thursday, December 20, 2007

Analog x Sweet Collaboration


Analog x Sweet Collaboration Limited Edition Skateboard

Göteborg, SWE, 18 DEC 2007 Analog Clothing is very proud of presenting a unique collaboration with Sweet Skateboards that resulted in a limited skateboard produced in only 200 handnumbered copys. The graphic is a blend between Analogs Tygra-print taken from the upcoming spring/summer 08 collection and Sweet skateboards bold and poppy color palette. Analogs regional skateboarders in Sweden, Björn Holmenäs and Martin Pennlowe have been deeply involved in the graphic and layout of the board and Björn comments the project with these words:

“When Martin and I talked about the graphics we pretty quickly decided that we wanted poppy, light colors that Sweet stands for but with Analogs unique touch of design. We did also put some polarbears in there to play with my name that is Swedish for bear. There is also a few indians in the pattern to reflect Martins origin. Actually our faces is photoshopped in those pictures if you look close! The result is this pop-80s-cheesy-neon-indian-polarbear-tv-skate that I am superstoked on. I hope you like it.”

The board, who could be seen at Analog Open in Sweden this fall, is available at selected Analog and Sweet-dealers thru Sweden and the world.